Heidi Boutique Opens DC Ranch’s Newest Fashion Destination
Now in its ninth year of serving fashion-forward women in North Scottsdale, Heidi Boutique LLC recently moved its only location to DC Ranch Crossing. Featuring designer lines such as Haute Hippie, Trina Turk, Joie, Hudson & Genetic Denim, Karina Grimaldi, Splendid and more, the shop is intricately designed to reflect a dream closet. Carrying the latest designs in women’s clothing, lingerie and accessories, guests are greeted with personalized service and a knowledgeable staff of fashion experts. BLEND Marketing recently sat down with Heidi Hilf O’Brien, founder and inspiration behind the boutique’s name, to learn more.
Q: Welcome to the neighborhood, Heidi! Could you share how you got your start in the fashion business?
A: My family has been in the fashion business for three generations on the manufacturing side. When I left our home base in Seattle for Arizona ten years ago, fashion was already my focus and passion. I took my background and moved into the opposite side of the business as a retailer.
Q: Who do you see as your customer?
A: My primary customer lives here in North Scottsdale, with a family of her own. Another large segment of my client base are tourists and snowbirds who vacation and live in Arizona during the winter.
Q: What prompted your move to DC Ranch Crossing?
A: As my third stop, DC Ranch Crossing is definitely my favorite and final location! I’m really excited to be a part of the dynamics of this center, because the existing service businesses create a great deal of synergy. I also love the convenience of this location, as it’s close to my established customers.
Q: Which fashion lines do you carry that you’re most excited about right now?
A: Three hard-to-find clothing lines that I’m proud to be carrying exclusively in Arizona are: Pam + Gela, Lauren Moshi and Big, Bold and Fierce.
Q: What do you forecast as the most important fashion trends for spring and summer?
A: Camo (camouflage) is making a huge comeback, as well as cropped, clean denim as a year-round wardrobe staple. But you’ll need to drop by to see all the inspired designs we have in store for you!
Heidi Boutique LLC
DC Ranch Crossing at 18291 N. Pima Road, Suite 130
Open Monday-Saturday 9 a.m. -5 p.m., Sunday 11 a.m.-4 p.m.